When the going gets tough, the tough get branding

It’s tough times in business...but build a powerful brand and you have the best asset to not only survive the recession but actually come out of it with bigger profits and more customers than when you went into it!

But a brand is not a logo...as you’ll discover from this timely presentation.

James Hammond, ‘The Brand Doctor’, is a brand consultant with over 27 years of experience in brand management and strategy. He has consulted for many blue chip organisations, including Virgin, Honda, BT and EMI, but now spends much of his time coaching smaller businesses and working with them to create strong brands.

His book, Branding Your Business which is part of the Sunday Times Business Enterprise Series is the international best-selling book on branding and is now in its second reprint after just seven months.

As a qualified psychotherapist, James has brought his psychology skills together with his marketing background to create a 21st century approach to branding. He will give a brief overview of what branding is all about and some food for thought on how you can build a powerful brand for your business using low-cost, high-value approaches.

Editors Note...

James is the Author of an absolute must have book - Branding Your Business which we are proud to be able to offer to members at a special price.  More details and purchasing links to follow soon...



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